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Nail the “AHA!” moment

The initial AHA moment is the moment a user realizes value in the product, or is convinced that it will be a solution for a specific pain they have. Put another way, a customer experiences an AHA Moment when they look at your product and think for the first time: “that could be really helpful for me.” It can occur before your user signs up, while they are signing up or while using the product. See examples of AHA moment.

• [ ] Define your product positioning: your product value is cleary explained
• [ ] Craft messaging that speaks clearly to your target audience
• [ ] Be consistent with your website messaging and in-product communication

Simplify the signup flow

The signup flow is one of the most critical aspects of the user experience journey. It is the initial encounter that a user has with your product. The way you design it can have a major impact on how users perceive your product.

• [ ] Choose between friction based or frictionless signup( based on how complex your product is)

Frictionless

• [ ] Reduce the number of fields to the minimum
• [ ] Implement SSO
• [ ] Do not request a credit card

Friction based